News RSS

Gift cards are easy to store and display, make great presents and can help cut down on returns. With the holiday shopping season fast approaching, a simple addition to your catalog can go a long way: gift cards. Unlike other types of inventory, gift cards are cheap to produce, easy to ship and unlikely to be returned. If you offer digital gift cards, you can’t run out — and you can keep making sales until a few minutes before gifts are exchanged. “People love giving gift cards,” says Rachel DeCavage, owner and creative director at Cinder + Salt, an eco-friendly...

Read more

Starting an e-commerce business can help you sell goods and services to customers locally or all over the world. A great e-commerce business idea can make you money through the sale of physical goods, digital downloads or services to customers near and far. To start an e-commerce business, you’ll need a website and online store, but other startup costs may be small — potentially letting you earn a profit fast. 1. Online education Do you have valuable expertise you can share with the world? Creating online courses, e-books, blog posts and videos can help your audience learn — and help you...

Read more

Set up your e-commerce business, source your products, build your website and start making sales. An e-commerce business sells goods, services and funds over the internet. Starting an e-commerce business is a lot like starting any company: You’ll need to create a business plan, get licenses and permits and set up dedicated finances. You’ll also need to choose an e-commerce website builder, source your products and market to online customers. 1. Define your e-commerce business idea The first step in starting any business is to hone your idea. Online business ideas can include selling physical or digital products as well...

Read more

Having up-to-date knowledge of trends will allow your business to react and adjust your strategy to meet the needs of your customers. The trends may change, but your response should focus on key actions to take advantage of them. Stock products and offer services that match trends. Does a new trend fit well with your existing brand? Will it be easy to add new offerings or adapt existing ones? Start ordering stock and developing services as soon as possible to maximize returns on the interest and avoid supply chain issues. Make sure to refresh your content and SEO so customers...

Read more

Rule number one: It's not enough to simply have a good idea to start a business. Successful entrepreneurs must first look at the market, plan realistically, and mobilize their troops to achieve their objectives.In practice, vision is only one part of the equation; it is just as important to know how to deal with concrete problems and to be able to market yourself in a competitive environment. Here are just some of the basics: 1. Pinpoint the right market Ideally, you should introduce your products or services to a young and fast-growing market. In more mature sectors, you will need...

Read more