At ArtLab T-Shirts and Graphics we know that stickers and decals can be one of the most versatile marketing tools you have available when used in a marketing plan. Stickers and Decals can be used in so many different ways and in so many different places; nothing else comes close when you’re talking about potential advertising value. Whether you are using a sticker by itself or sticking it to something else in order to draw attention, stickers and decals are made to get noticed and send a message in ways that other marketing materials just can’t. Get stuck on stickers and decals and see what they can do to make your marketing more memorable.
What is the difference between a sticker and a decal? Not much really and it is usually an interchangeable term. Usually a Decal is printed on a more durable outdoor material whereas Stickers can be printed on a paper and come on an economical roll. We could get very technical here but we won’t. We find that most people use either word to mean the same thing. Suffice it to say that in this blog, the words are interchangeable and mean the same thing.
Using stickers and decals to reinforce brand image
Many companies effectively use stickers and decals to reinforce and promote their brand image. You see logo stickers everywhere – on car windows, on sports equipment, on bulletin boards, on lamp posts and signs, and certainly on consumer products and packaging. Decals can be thought of as mini billboards, giving the viewer opportunity to take notice of your logo or slogan outside of the usual context, giving your company more top-of-mind awareness.
Using stickers and decals to give information
You can also use stickers to provide important sales information about a product you’re trying to sell. For example, you can list features and benefits of a product on a sticker and put it on the packaging. Even if the information is already printed on the packaging, the sticker will highlight it even more and draw the customer’s eye to it. This way, they might see something they could have overlooked otherwise. Anything you can do to make information easier to see and attract attention can help you when you are promoting a product, stickers and decals can do just that.
Stickers and Decals can make the sale
If you’re having a big sale at your retail location, stickers can create interest and provide an immediate call to action. Are you having a BOGO sale? Print stickers and put them on the products that are “buy one, get one free” in order to draw attention and make more sales. This is where you need to use bright and bold colors to really stand out and grab your audience when immediacy is key. Stickers can create urgency and get your customers to purchase your product.
Using stickers and decals at events
Events are a great place to hand out stickers to attendees. It doesn’t matter if you are simply using the stickers to promote your brand image or using them to sell a product. When you hand out free stickers at an event or trade show, you create excitement and it gets people talking about your company, product or service. People like to get something for free, and stickers are always a fun and interactive way to reach out to your customers.
Long Term Use of Stickers and Decals
It’s important to use premium printing when you are producing your stickers, especially if you hope they will be stuck to vehicles or onto a permanent fixture. Premium printing will assure that your sticker looks great and has a long life of promoting your company or product for years to come.