4 Qualities of Effective Promotional Products to Promote Your Business
Artlab says that one of the most effective ways to increase awareness of your brand is by providing promotional products to current and prospect customers. A recent survey, found that 96% of 1,200 respondents, each of whom has received promotional products in the past, said that these promotional products increase brand awareness. More interestingly, 83% of the surveyed individuals said that they buy from companies that give them these items.
However, slapping your logo onto a coffee mug or t-shirts is not enough to improve your brand awareness. ArtLab Graphics Services want you to take note of several things you should keep in mind when assessing what promotional products to release to your target market.
Are Your Promotional Products Useful to the target market?
A key trait of effective promotional products is that they are something useful to its recipient. Usefulness means that the target market will want to bring it home, use it, and even keep it. Think of practical items that provide immediate value such as t-shirts, writing instruments, tech products, or kitchen items.
Here at ArtLab we know the fact is when promotional products are kept anywhere from 1 to 3 years, your logo and company name stays in the potential client’s mind for a very long time. Moreover, the longer your promotional item is kept, the larger the chance for others (e.g. family members, friends, or colleagues of the owner) to see your brand name and get the impression that the owner’s use is a positive recommendation of your products or services.
Short-term use items such as branded drinks or snacks can also make a positive impact especially for trade show attendees who may be thirsty or hungry.
Are Your Promotional Products Well-designed?
These days the increased availability of graphic design tools and tutorials have made many small business owners and entrepreneurs take it upon themselves to design their promotional products. While some may have a knack for great design, it may be wise to consult our design experts to ensure the physical attractiveness of your marketing item, particularly for apparel, when investing in promotional products. At ArtLab our designers can help you design for optimum impact for your branded promotional products, usually at no additional charge.
Attractiveness is, after all, what makes a user proud to keep and wear items like t-shirts and caps, which have been noted to be two of the most popular promotional products.
Do your Promotional Products Represent your company well?
Great promotional products positively influence what your customers, new or existing, think of your company. If the product you have in mind is meant for the recipients to keep and use for a long time, it’s important to invest in a high-quality item that works well. ArtLab suggests a well designed t-shirt on a quality tee, like Next Level, to make a good impression. A fashionable ball cap with an embroidered logo is a keeper, one that your recipient won’t toss aside.
A faulty or cheap product will reflect poorly on your brand, and give a negative impression of your company, even if it’s a gift.
Do your Promotional Products Enforce brand relevance?
ArtLab claims that when evaluating what promotional products to give away, it’s ideal to have an item that is relevant to your brand—something that represents what your company does. This will help your target market associate your brand with the item they have received. One of ArtLab’s favorite clients is Clean Surf, who puts their logo on Ocean Friendly products such as organic cotton garments and re-usable drinkware. That’s putting their money where their mouth is.
Another example, pens are a very popular promotional item, everyone can use a good pen. Make sure you give away a quality pen that works well. The cheapest pen on the market may not make the impression you desire. Another thought, if your company doesn’t do anything related to writing, then promo pens may not be the best choice.
Here’s a list of examples of some popular promotional products that can be personalised to help enforce brand relevance:
- Electronics like customised power banks and USB flash drives
- Water-resistant reusable bags
- Sunscreen and facemasks
- Notebook and journal kits
- Writing kits
- Office kits with customised notepads, sticky notes, and coffee mugs
- Attractive clothing apparel (jackets, baseballs caps, and shirts)
- Sports apparel (dry-fit shirts, socks, and tumblers)
- Trendy phone cases and accessories
- Sweets like candies and cookies in tin cans or pouches
- Cosmetics like lipsticks, and make-up brushes
At ArtLab we believe that giving away promotional products improves brand recall and increases sales. We do it ourselves, handing out branded t-shirts and caps, reusable grocery totes and drink holders all with our logo and message done in an attractive manner. However, we recommend that when choosing promotional products for your business, you must ensure that it is useful, well-designed, relevant, and represents your company well.
ArtLab in Palm Bay knows that when these qualities are met, your promotional products are more likely to be kept for a long time and elevate the impression of your brand, products, and services.
ArtLab, serving Palm Bay and Melbourne, carries a full line of promotional products. Literally thousands of products to choose from. Give us a call today, 321-984-8844, and let us find what you are looking for, or let us make some recommendations for Great Promotional Products that will work for you! If you want your logo on it, ArtLab can do it!