January 24, 2018
7 Benefits to Using Vehicle Graphics to Advertise your Business
The secret to effective advertising is not only to make a great first impression, but to make a lasting first impression. Vehicle Graphics are a very memorable way to spread your business’ message; vehicle graphics for sales, service and delivery vehicles are a powerful branding and marketing tool and here at ArtLab we thoroughly understand the importance of vehicle graphics when it comes to managing your marketing. Here are our top 7 reasons as to why we believe that vehicle graphics would be a benefit to your business.
1. Attention Grabbing
Brightly colored, attractive vehicle graphics make your company vehicles stand out from every other vehicle on the road. Passing drivers will not pay a great deal of attention to a plain white van while on the road, but they will notice a well-designed vehicle graphic design. Colorful vehicle graphics are so engaging that peoples’ eyes will naturally gravitate towards them.
2. Reach A Wider Audience
Depending on whether you have one vehicle or a fleet, and how far you travel, you could potentially reach tens of thousands of viewers per month – all of which may need your products or services! Since your vehicles travel only in the area you service, they also target ONLY the customers you wish to attract. You can reach a larger audience with vehicle graphics than almost any other form of advertising; many businesses gain more customers from their vehicle graphics than their websites.
3. Non-Aggressive Advertising
Unlike radios ads, for example, vehicle graphics attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an ‘in-your-face’ approach, and surprisingly even the more colorful vehicle designs do not do this. Many people actually enjoy the striking effect of a vibrant vehicle design, without feeling negative towards the advertising.
4. Get Mobile
Vehicle graphics travel into the view of potential customers instead of waiting for them to see your press ad. As a business, you can non-intrusively reach out to customers over all the roads your vehicle(s) travel on. The lead possibilities from mobile exposure are nearly endless.
5. Cost Effective
Unlike billboards and advertisements that have consistent reoccurring costs for as long as you advertise, you can change your vehicle graphics as often or as little as you like, for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.
6. Local Advertising
Vehicle graphic advertising is targeted because naturally you are advertising to your local market. The people who are most likely to see your vehicle wrap are the individuals that live or work in your area. Local marketing produces outstanding results because, like us here at ArtLab, many business like to deal with other local businesses!
Last, but by no means least, vinyl vehicle graphics offer a form of protection for your vehicle against scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle graphics without damaging the vehicle’s paint. Graphics help to keep your vehicles in better condition for when you need to trade them in or sell them.
Here at ArtLab T-Shirts and Signs, our talented Design, Print and Application team allows us to design vibrant graphics, tailored to your vehicle, as well as print them in house on our Large Format printing press, before finally fitting them onto your vehicle for you. We offer on all vehicles, a virtual proof prior to printing guaranteeing you leave ArtLab with a stunning vehicle that will speak for itself and market your business for you.
We will custom tailor the graphics for each project and work within your budget to suit your business needs. We take on all projects no matter how big or small, from small graphics to apply to a car to the side of a semi tractor trailer. Attached to this post are a sampling of some of the vehicles that we have worked on recently! To browse more, visit https://www.facebook.com/ArtLabFl/
If you’re interested in vehicle graphics, why not contact a member of our team? Call Darlene Purden and get a quote today! We can arrange for you to come to the office or for us to come to you, where we can discuss your advertising needs and budget. Bring your vehicle to begin the project, including taking a specification and measurements, free of charge!
For more information call Darlene or Steve – 321-984-8844 or send an email to email@example.com today!